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|"Parent company||"Random House|
|Founder||"Walter B. Pitkin, Jr.
Sidney B. Kramer
|Country of origin||"United States|
|Headquarters location||"New York City, "New York|
Bantam Books is an American "publishing house owned entirely by parent company "Random House, a subsidiary of "Penguin Random House; it is an imprint of the Random House Publishing Group. It was formed in 1945 by "Walter B. Pitkin, Jr., Sidney B. Kramer, and "Ian and "Betty Ballantine. It has since been purchased several times by companies including "National General, "Carl Lindner's "American Financial and, most recently, "Bertelsmann; it became part of Random House in 1998, when Bertelsmann purchased it to form Bantam Doubleday Dell. It began as a mass market publisher, mostly of reprints of hardcover books, with some original paperbacks as well. It expanded into both trade paperback and hardcover books, including original works, often reprinted in house as mass-market editions.
The company was failing when "Oscar Dystel, who had previously worked at "Esquire and as editor on "Coronet magazine was hired in 1954 to manage it. By the end of the next year the company was profitable. Dystel retired as chairman in 1980. By that time Bantam was the largest publisher of "paperbacks, had over 15% of the market, and exceeded US$100 million in sales.
Bantam has published the entire original run of the ""Choose Your Own Adventure" series of "children's books, as well as the first original novels based upon the "Star Trek franchise, publishing about a dozen such books between 1970 and 1982, when the license was taken over by "Pocket Books. Bantam also published a dozen volumes of "short story adaptations of scripts from "Star Trek: The Original Series. Bantam is the American paperback publisher of "The Guinness Book of Records. Another series was "Bantam War Book" from the 1970s to the 90s, with the majority of books from World War II, but also from Vietnam, Korea and other conflicts.
Authors originally published exclusively or significantly by Bantam include:
... combined sharp editorial judgments, shrewd marketing and attention-grabbing covers to propel Bantam Books from the brink of collapse to pre-eminence in paperback publishing after World War II ...