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Cross cultural sensitivity is the knowledge, awareness, and acceptance of other "cultures.
Support of cultural sensitivity is based on ideological or practical considerations.
Tolerance, inter-cultural dialogue and respect for diversity are more essential than ever in a world where people are becoming more and more closely interconnected.Kofi Annan, Former Secretary-General of the "United Nations— 
Cultural sensitivity can increase the security of travellers. Lacking awareness of foreign cultures can have adverse legal consequences.
Cultural sensitivity can have positive effects in academia. In 2002 "Unity College, Murray Bridge, began a Student Exchange Program with "Chuo University Suginami High School in "Tokyo, Japan. This program has been successful because of the both schools' focus on cross cultural awareness 
Cultural sensitivity training in health care providers can improve the satisfaction and health outcomes of patients from different minority groups 
Cultural sensitivity may lead to acceptance of genital mutilation. According to a "child protection expert of the "University of South Australia, Professor "Freda Briggs, culturally-sensitive doctors perform "genital mutilation on refugee children in "Australia. As companies go global and take advantage of new markets in other countries, they often employ foreign employees and get into contract with foreign companies. This sets the importance of adhering to cultural sensitivity in these countries. This calls for the need of carrying out operations that are in line with the culture and customs of the people in that country. In occasions that a firm is ignorant of the countries beliefs and customs, it’s likely to offend the clients, alienate employees and at times lead to reduced production levels. This paper seeks to review the importance of cultural sensitivity of a firm when dealing with international clients. Cultural sensitivity affect various aspects of the foreign nation as far as the running of a firm is concerned.in line with products a firm is dealing with, it’s important that the firm undertakes a survey on the products they are offering. Of what effects has the product on the people? What’s the people’s attitude toward the product? Does the product question the cultural norms of the people? For instance it would be of no use if a firm seeks to sell pork to a community in the Muslim region. This is because according to their culture no one should eat pork as pigs are considered spiritually dirty. The same applies communities that view cattle as sacred, it’ll be difficult to open a meat production firm in such a locality. By considering the product to trade in, a firm is able to know the market of the product and the perception of that particular market on the said product. It’s in order that a firm should consider the language of the people in the countries they need to set up new businesses. It would be of no importance to a firm in setting up a business in allocation where it’s hard to communicate to your clients. This will mean that the clients would not be in a position to air their views in the form of feed back to the firm. Communication plays a vital role as far as management of a firm id concerned, lack or poor communication will mean that several processes will not be carried out and as such most of the objectives of a firm will not be able to be accomplished. The manner in which foreign companies engage with new employees recruited in foreign counties as well is of importance to these firms.in situations that there’s poor relation in that the firm does not appreciate the cultural norms of these employees will see most of them quit their jobs since they will feel as if in a foreign environment. Firms need to create a conducive environment for working for these employees.as such the firm need to consider the cultures, traits and norms of these employees in order to succeed in running operations in these countries. In conclusion it’s evident that firms need to consider the cultures of people in foreign countries. This would help the firm in realizing its set goals and objectives.it will also create a conducive working environment for the firm in the sense that the firm will not face hostility from the foreign citizens. Cultural sensitivity will ensure an ample operating surrounding where the firm and the surrounding communities interact in a peaceful manner since in many occasions most of the employees to the foreign firm are usually from this very surrounding.