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Design leadership is a concept complementary to "design management. In practice, design managers within companies often operate in the field of design leadership and design leaders in the field of design management. However, the two terms are not interchangeable.["citation needed]

Design leadership can be described as leadership that generates innovative design solutions. Turner[1] defines design leadership by adding three additional aspects for design leadership,

Turner[1] separates the core responsibilities of design leadership in following six activities:


  1. ^ a Turner, R., Topalian, A.: Core responsibilities of design leaders in commercially demanding environments. 2002, Inaugural presentation at the Design Leadership Forum.

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