See more Google bomb articles on AOD.

Powered by
TTSReader
Share this page on
Article provided by Wikipedia


( => ( => ( => Google bomb [pageid] => 286747 ) =>
""
""
An example of Google bombing in 2006 that caused the search query "miserable failure" to be associated with "George W. Bush and "Michael Moore.

The terms Google bomb and Googlewashing refer to the practice of causing a "website to rank highly in "web search engine results for irrelevant, unrelated or off-topic search terms by linking heavily. In contrast, "search engine optimization (SEO) is the practice of improving the "search engine listings of web pages for relevant search terms.

Google-bombing is done for either business, political, or comedic purposes (or some combination thereof).[1] Google's "search-rank algorithm ranks pages higher for a particular search phrase if enough other pages linked to it use similar "anchor text. By January 2007, however, Google tweaked its search algorithm to counter popular Google bombs such as "miserable failure" leading to "George W. Bush and "Michael Moore; now, search results list pages about the Google bomb itself.[2] As of January 2016, the first result in a Google search for "miserable failure" is the Wikipedia article defining Google bomb. Used both as a "verb and a "noun, "Google bombing" was introduced to the "New Oxford American Dictionary in May 2005.[3]

Google bombing is related to "spamdexing, the practice of deliberately modifying "HTML to increase the chance of their website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.[4]

The term Googlewashing was coined by "Andrew Orlowski in 2003 to describe the use of "media manipulation to change the perception of a term, or push out competition from "search engine results pages (SERPs).[5][6]

Contents

History[edit]

Google bombs date back as far as 1999, when a search for "more "evil than "Satan himself" resulted in the "Microsoft homepage as the top result.[7][8]

In September 2000 the first Google bomb with a verifiable creator was created by Hugedisk Men's Magazine, a now-defunct online humor magazine, when it linked the text "dumb motherfucker" to a site selling "George W. Bush-related merchandise.[9] Hugedisk had also unsuccessfully attempted to Google bomb an equally derogatory term to bring up an "Al Gore-related site. After a fair amount of publicity the George W. Bush-related merchandise site retained lawyers and sent a "cease-and-desist letter to Hugedisk, thereby ending the Google bomb.[10]

Adam Mathes is credited with coining the term "Google bombing" when he mentioned it in an April 6, 2001 article in the online magazine uber.nu. In the article Mathes details his connection of the search term "talentless hack" to the website of his friend Andy Pressman by recruiting fellow webloggers to link to his friend's page with the desired term.[11] Some experts forecast that the practice of Google Bombing is over, as changes to Google's algorithm over the years have minimised the effect of the technique.[12]

Uses as tactical media[edit]

The Google Bomb has been used for "tactical media as a way of performing a "hit-and-run" media attack on popular topics. Such attacks include Anthony Cox's attack in 2003. He created a parody of the "404 – page not found" browser error message in response to the war in Iraq. The page looked like the error page but was titled "These Weapons of Mass Destruction cannot be displayed". This website could be found as one of the top hits on Google after the start of the war in Iraq.[13] Also, in an attempt to detract attention from the far-right group "English Defence League (EDL), a parody group has been made known as ""English Disco Lovers", with the expressed purpose of Google bombing the acronym.[14]

Alternative meanings[edit]

The Google bomb is often misunderstood by those in the media and publishing industry who do not retain technical knowledge of Google's ranking factors. For example, talk radio host "Alex Jones has often conducted what he calls "Google bombs" by dispatching instructions to his radio/Internet listeners.[15][16] In this context the term is used to describe a rapid and massive influx of keyword searches for a particular phrase. The keyword surge gives the impression that the related content has suddenly become popular. The strategy behind this type of Google bombing is to attract attention from the larger mainstream media and influence them to publish content related to the keyword.["citation needed]

Google bowling[edit]

By studying what types of ranking manipulations a search engine is using, a company can provoke a search engine into lowering the ranking of a competitor's website. This practice, known as Google bowling, is often done by purchasing Google bombing services (or other "SEO techniques) not for one's own website, but rather for that of a competitor. The attacker provokes the search company into punishing the "offending" competitor by displaying their page further down in the search results.[17][18] For victims of Google bowling, it may be difficult to appeal the ranking decrease because Google avoids explaining penalties, preferring not to "educate" real offenders. If the situation is clear-cut, however, Google could lift the penalty after submitting a request for reconsideration. Furthermore, after the "Google Penguin update, Google search rankings now take Google bowling into account and according to various sources, very rarely will a website be penalized due to low-quality "farm" backlinks.

Other search engines[edit]

Other search engines use similar techniques to rank results, so "Yahoo!, "Bing, and "Ask.com are also affected by Google bombs. A search for ""miserable failure" or "failure" on September 29, 2006, brought up the official George W. Bush biography number one on Google, Yahoo!, and MSN and number two on Ask.com. On June 2, 2005, Tooter reported that George Bush was ranked first for the keyword "miserable", "failure", and "miserable failure" in both Google and Yahoo!; Google has since addressed this and disarmed the George Bush Google bomb and many others.

The "BBC, reporting on Google bombs in 2002, used the headline "Google Hit By Link Bombers",[19] acknowledging to some degree the idea of "link bombing". In 2004, "Search Engine Watch suggested that the term be "link bombing" because of its application beyond Google, and continues to use that "term as it is considered more accurate.[20]

We don't condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we're also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don't affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission.

— [21]

By January 2007, Google changed its indexing structure[2] so that Google bombs such as "miserable failure" would "typically return commentary, discussions, and articles" about the tactic itself.[2] Google announced the changes on its official blog. In response to criticism for allowing the Google bombs, "Matt Cutts, head of Google's Webspam team, said that Google bombs had not "been a very high priority for us".[2][22]

Over time, we’ve seen more people assume that they are Google's opinion, or that Google has hand-coded the results for these Google-bombed queries. That's not true, and it seemed like it was worth trying to correct that misperception.

— [23]

Motivations[edit]

Competitions[edit]

In May 2004, the websites Dark Blue and SearchGuild teamed up to create what they termed the "SEO Challenge" to Google bomb the phrase ""nigritude ultramarine".[24]

The contest sparked controversy around the Internet, as some groups worried that "search engine optimization (SEO) companies would abuse the techniques used in the competition to alter queries more relevant to the average user. This fear was offset by the belief that "Google would alter their algorithm based on the methods used by the Google bombers.

In September 2004, another "SEO contest was created. This time, the objective was to get the top result for the phrase ""seraphim proudleduck". A large sum of money was offered to the winner, but the competition turned out to be a hoax.["citation needed]

In March 2005's issue of ".net magazine published, a contest was created among five professional web developers to make their site the number-one site for the made-up phrase "crystalline incandescence".

Political activism[edit]

Some of the most famous Google bombs are also expressions of political opinions (e.g. "liar" leading to "Tony Blair or "miserable failure" leading to the White House's biography of George W. Bush):

Commercial use[edit]

Some website operators have adapted Google bombing techniques to do "spamdexing". This includes, among other techniques, posting of links to a site in an "Internet forum along with phrases the promoter hopes to associate with the site (see "spam in blogs). Unlike conventional message board spam, the object is not to attract readers to the site directly, but to increase the site's ranking under those search terms. Promoters using this technique frequently target forums with low reader traffic, in hopes that it will fly under the moderators' radar. "Wikis in particular are often the target of this kind of page rank vandalism, as all of the pages are freely editable. This practice was also called "money bombing" by "John Hiler circa 2004.[62][63]

Another technique is for the owner of an Internet "domain name to set up the domain's "DNS entry so that all "subdomains are directed to the same server. The operator then sets up the server so that page requests generate a page full of desired Google search terms, each linking to a subdomain of the same site, with the same title as the subdomain in the requested "URL. Frequently the subdomain matches the linked phrase, with spaces replaced by "underscores or "hyphens. Since Google treats subdomains as distinct sites, the effect of many subdomains linking to each other is a boost to the "PageRank of those subdomains and of any other site they link to.

On February 2, 2007, many have noticed changes in the Google algorithm that largely affects, among other things, Google bombs: only roughly 10% of the Google bombs worked as of February 15, 2007. This is largely due to Google refactoring its valuation of PageRank.["citation needed][64][65]

Quixtar's bomb[edit]

"Quixtar, a "multi-level marketing company, has been accused by its critics of using its large network of websites to move sites critical of Quixtar lower in search engine rankings. A Quixtar independent business owner (IBO) reports that a Quixtar leader advocated the practice in a meeting of Quixtar IBOs. Quixtar denies wrongdoing and states that its practices are in accordance with search engine rules.[66]

GoDaddy bomb[edit]

On December 26, 2011, a bomb was started against "GoDaddy to remove them from the #1 place on Google for ""domain registration" in retaliation for its support for "SOPA.[67] This was then disseminated through "Hacker News.[68]

Other examples of Google bombs[edit]

In Australia, one of the first examples of Google bombs was when the keyword "old rice and monkey nuts" was used to generate traffic for "Herald Sun columnist "Andrew Bolt's website. The keyword phrase references the alleged $4 billion in loan deals brokered by "Tirath Khemlani to Australia in 1974.[69]

See also[edit]

References[edit]

  1. ^ a b Zeller, Tom Jr. (October 26, 2006). "A New Campaign Tactic: Manipulating Google Data". "The New York Times (Late Edition (East Coast)). p. A.20.  (Note: payment required, weblink goes to abstract.)
  2. ^ a b c d Cohen, Noam (January 29, 2007). "Google Halts 'Miserable Failure' Link to President Bush". The New York Times. Retrieved May 3, 2010. 
  3. ^ Price, Gary (May 16, 2005). "Google and Google Bombing Now Included New Oxford American Dictionary". Search Engine Watch. Archived from the original on January 27, 2007. Retrieved January 29, 2007. .
  4. ^ Gyöngyi, Zoltán; "Garcia-Molina, Hector (2005), "Web spam taxonomy" (PDF), Proceedings of the First International Workshop on Adversarial Information Retrieval on the Web (AIRWeb), 2005 in The 14th International World Wide Web Conference (WWW 2005) May 10, (Tue)-14 (Sat), 2005, Nippon Convention Center (Makuhari Messe), Chiba, Japan., New York, NY: ACM Press, "ISBN "1-59593-046-9 
  5. ^ "Orlowski, Andrew (April 3, 2003). "Anti-war slogan coined, repurposed and Googlewashed ... in 42 days". The Register. Retrieved January 6, 2007. 
  6. ^ Andrew A. Adams; Rachel McCrindle (15 February 2008). Pandora's Box: Social and Professional Issues of the Information Age. John Wiley & Sons. pp. 122–123. "ISBN "978-0-470-06553-2. Retrieved 30 September 2012. 
  7. ^ Sullivan, Danny (March 18, 2002). "Google Bombs Aren't So Scary". ClickZ. Retrieved December 8, 2017. 
  8. ^ https://www.searchenginepeople.com/blog/incredible-google-bombs.html
  9. ^ Manjoo, Fahrad (January 25, 2001). "Google Link is Bush League". Wired News. Archived from the original on April 5, 2001. Retrieved January 26, 2007. 
  10. ^ Calore, Michael; Scott Gilbertson (January 26, 2001). "Remembering the First Google Bomb". Wired News. Archived from the original on February 25, 2007. Retrieved January 27, 2007. 
  11. ^ Mathes, Adam (April 6, 2001). "Filler Friday: Google Bombing". Archived from the original on July 15, 2005. 
  12. ^ Works, SEO (January 30, 2007). "The end of the GoogleBomb". 
  13. ^ "Interface as a Conflict of Ideologies". April 2007. 
  14. ^ "EDL - English Disco Lovers NOT English Defence League - Home". 
  15. ^ Schoff, Hans. "How to Google Bomb - Mastering Internet Marketing Strategies | Hans Schoff's Official Home Based Income Blog". Hansschoff.com. Retrieved 2013-03-26. 
  16. ^ http://www.scuttledd.com/2011/06/the-new-activism-alex-jones-and-the-next-phase-of-the-infowar/
  17. ^ Greenberg, Andy (June 28, 2007). "The Saboteurs Of Search". Forbes. Retrieved September 8, 2010. 
  18. ^ Pedone, Michael (October 27, 2005). "Google Bowling: How Competitors Can Sabotage You; What Google Should Do About It". Webpronews.com. Retrieved December 17, 2011. 
  19. ^ "Google Hit By Link Bombers". BBC. March 13, 2002. 
  20. ^ "Yooter SEO blog". Yooter.com. Archived from the original on May 13, 2009. Retrieved July 9, 2010. 
  21. ^ Mayer, Marissa (September 16, 2005). "Official Google Blog: Googlebombing 'failure'". Googleblog.blogspot.com. Retrieved July 9, 2010. 
  22. ^ "Urban Legends Reference Pages: Miserable Failure". Snopes.com. Retrieved July 9, 2010. 
  23. ^ "Official Google Webmaster Central Blog: A quick word about Googlebombs". Googlewebmastercentral.blogspot.com. January 25, 2007. Retrieved July 9, 2010. 
  24. ^ Karch, Marziah. "Google Bombs Explained". About.com. Retrieved 2011-03-30. 
  25. ^ "french military victories". Albinoblacksheep.com. Retrieved 2012-02-21. 
  26. ^ Dalton, Richard J., Jr. (March 13, 2003). "Internet Parody Hands French Military a Defeat". Newsday. p. A.27. Retrieved February 4, 2007.  (payment required, link goes to abstract)
  27. ^ McMorris-Santoro, Evan (July 21, 2011). "With His Campaign Lagging, Rick Santorum Turns Once Again To Dan Savage". Talking Points Memo. Retrieved October 11, 2013. 
  28. ^ Becker, David. "Google caught in anti-Semitism flap". News.cnet.com. Retrieved July 9, 2010. 
  29. ^ John Brandon (May 11, 2004). "Dropping the Bomb on Google". Wired.com. Retrieved July 9, 2010. 
  30. ^ "Google caught in anti-Semitism flap - CNET News". News.cnet.com. Retrieved 2012-02-21. 
  31. ^ Hamid Tehrani. "Interview with Pendar Yousefi: Blogger, Designer and Google Bomber". Global Voices Online. Retrieved July 9, 2010. 
  32. ^ "The Google Bomb Story". Mahimoto. Retrieved December 17, 2011. 
  33. ^ "The Arabian Gulf Google Bomb". The Persian Gulf. Archived from the original on February 20, 2010. Retrieved July 9, 2010. 
  34. ^ "Bombardement Google à la française - Palpitt - Metablog". Palpitt. Retrieved 2012-02-21. 
  35. ^ Yan Ang Filipina
  36. ^ "Resurrecting the image of a true Filipina". Filipina Soul. 2007-02-14. Retrieved 2013-06-15. 
  37. ^ "Google'i otsing seob sõnad "masendav" ja "Keskerakond"". "Postimees (in Estonian). October 21, 2005. Retrieved October 5, 2009. 
  38. ^ "Google". Google. Retrieved December 17, 2011. 
  39. ^ "Siedziba szatana w Radiu Maryja". Retrieved January 12, 2011. 
  40. ^ Jacqui Cheng (January 26, 2007). "Google defuses Googlebombs". News. ARS Technica. Retrieved January 27, 2007. 
  41. ^ David Montgomery (March 14, 2007). "Here Be Dragons". Washington Post. Retrieved March 14, 2007. 
  42. ^ Miller, Jason Lee (January 29, 2008). "Scientology Bomb Cruises Past Google". WebProNews: Breaking eBusiness and Search News. iEntry, Inc. Archived from the original on February 1, 2008. Retrieved January 29, 2008. 
  43. ^ "Google bomb targets John Key". "3 News. 12 September 2008. Retrieved 6 March 2015. 
  44. ^ Rene Beekman (February 25, 2009). "Sofia Echo coverage". Sofiaecho.com. Retrieved July 9, 2010. 
  45. ^ SB Sarah (April 12, 2009). "Amazon Rank". Smartbitchestrashybooks.com. Retrieved July 9, 2010. 
  46. ^ "Google Trends: Jul 8, 2009". Google. Retrieved July 9, 2010. 
  47. ^ "Corey Feldman is hurting…or is it a Google bomb?". Collegenews.com. Archived from the original on January 22, 2011. Retrieved July 9, 2010. 
  48. ^ "Google Bomb Corey Feldman is hurting". Topgoogletrends.netcashdaily.net. July 8, 2009. Archived from the original on April 3, 2010. Retrieved July 9, 2010. 
  49. ^ "ahmadinejad president of iran". Ahmadinotpresident.yolasite.com. Retrieved 2012-02-21. 
  50. ^ "بمبهای گوگلی کارساز". Googlbomb.blogspot.com. Retrieved 2012-02-21. 
  51. ^ Lance Whitney. http://news.cnet.com/8301-1009_3-20016961-83.html?tag=mncol;title
  52. ^ "10 Notorious Google Bombs - Nicholas Jackson - Technology". The Atlantic. Retrieved 2012-02-21. 
  53. ^ Doctorow, Cory (February 25, 2011). "Googlebombers turn "Abortion" into second result for "Murder"". Boing Boing. Retrieved December 17, 2011. 
  54. ^ "Anti-Choicers Link "Abortion" To "Murder" On Google". Jezebel. February 25, 2011. Retrieved December 17, 2011. 
  55. ^ Big, Bobby (2011-07-15). "THE CURIOUS INDEX, 7/15/2011". Every Day Should Be Saturday. Retrieved 2012-01-09. 
  56. ^ Driscoll, Matt (December 14, 2011). "The truth about Craig James and those hookers". Weekly Volcano. Retrieved December 17, 2011. 
  57. ^ Loznianu, Ramona. "Editor". Gândul. 
  58. ^ Worstall, Tim (October 14, 2012). "The Mitt Romney 'Completely Wrong' Google Bomb". Forbes. 
  59. ^ Lynskey, Dorian. "How to disco dance the EDL off Google and Facebook". The Guardian. London. Retrieved 2 February 2012. 
  60. ^ Google apologises to Indian PM Narendra Modi after he appears in list of top 10 criminals, June 4, 2015, The Independent.
  61. ^ Google sorry for Narendra Modi images in 'Top 10 criminals' list, June 4, 2015, BBC.
  62. ^ Kopytoff, Verne (January 26, 2004). "Google targeted by pranksters: Web site operators, bloggers skew results". San Francisco Chronicle. Retrieved November 27, 2007. 
  63. ^ Ochoa, George; Corey, Melinda (2005). The 100 Best Trends 2006: Emerging Developments You Can't Afford to Ignore. Adams Media. p. 213. "ISBN "1-59337-451-8. Retrieved November 27, 2007. 
  64. ^ "A quick word about Googlebombs". Official Google Webmaster Central Blog. Retrieved 2015-09-22. 
  65. ^ "Google Answers: Google Inc., and the Google Bomb". Answers.google.com. Retrieved 2012-02-21. 
  66. ^ "Companies subvert search results to squelch criticism". Online Journalism Review. Archived from the original on January 16, 2013. 
  67. ^ 14. "Rob Kohr - Google+ - A better way to fight SOPA GoDaddy has been a supporter of…". Plus.google.com. Retrieved 2012-02-21. 
  68. ^ "Attack GoDaddy - better than a boycott | Hacker News". News.ycombinator.com. Retrieved 2012-02-21. 
  69. ^ Cannell, David. "Google Bomb Tricks To Avoid". Sydney Search Results. Retrieved 23 June 2015. 

News articles[edit]

) )