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This article is about the marketing research firm. For the American college football poll, see "Harris Interactive College Football Poll.
Harris Interactive, Inc.
"Former type
"Traded as "NASDAQHPOL
Industry "Market research
  • 1956 (1956) ("Louis Harris & Associates)
  • 1975 (1975) (Gordon S. Black Corporation)
Founded 1997 (1997)
Founder Gordon S. Black
Defunct February 3, 2014 (2014-02-03)
Headquarters "Rochester, New York
Key people
Howard Shecter
"Al Angrisani
("President and "CEO)[1]
Revenue Decrease "US$ 165 million (2011)[2]
"Operating income
Decrease ("US$ 7 million) (2011)[2]
"Net income
Decrease ("US$ 8 million) (2011)[2]
"Total assets Decrease "US$ 72 million (2011)[2]
"Total equity Decrease "US$ 11 million (2011)[2]
Number of employees
733 (full-time), 187 (part-time) (2011)[2]
Website www.harrisinteractive.com

Harris Interactive, headquartered in "Rochester, New York,[3] was a "market research firm, known for "The Harris Poll". Harris worked in a wide range of industries, across countries and territories through North America, Europe, and Asia. The company was a member of several research organizations, including the US National Council of Public Polls, the "British Polling Council, the "Council of American Survey Research Organizations, the US Council for Marketing and Opinion Research, and the UK Market Research Society.

In November 2013, "Nielsen Holdings agreed to purchase Harris Interactive for $116.6 million.[4] The purchase was completed on February 3, 2014.[5] The Harris Poll continues to run and current releases by "The Harris Poll can be found on their new website.[6]



Former headquarters in "Brighton, Monroe County, New York

Harris Interactive was founded by Dr. Gordon S. Black in 1975, then a professor of political science at the "University of Rochester in "New York. The company was originally named the Gordon S. Black Corporation. In 1996, it acquired Louis Harris & Associates (founded in 1956) from the "Gannett Corporation. In 1997, the merged company renamed itself Harris Black International Ltd.[7]

Growth of online polling[edit]

In 1997, the Internet was relatively new to the non-technical public. Harris Black International Ltd began exploring its use in the fall of that year.[7] In December 1999, it went public and re-branded itself as Harris Interactive, a name that hinted at the increasing role of interactive surveys on the Internet.

Mergers, acquisitions, and sale of business[edit]

The Gordon S. Black Corporation was founded in 1975 as a New York corporation. It formed and became part of the Delaware corporation now known as Harris Interactive in 1997. During these years, the company's acquisitions have included:

Chief executives
Name Tenure
Gordon S. Black 1975 – January 2004
Robert E. Knapp January 2004 – May 2005
Gregory T. Novak May 2005 – October 2008
Kimberly Till October 2008 – June 2011
"Albert A. Angrisani June 2011 – March 2012 (interim)
March 2012 – February 2014 [5]

Harris Poll[edit]

The Harris Poll has been running since 1963 and covers a broad variety of topics.[14] In 1997, Harris Interactive began developing an on-line version of The Harris Poll. It has also developed several Internet-based polls in conjunction with other companies.


  1. ^ a b "Board of Directors". Harris Interactive. Retrieved 23 November 2009. 
  2. ^ a b c d e f Harris Interactive, Inc. (2011-09-28), FORM 10-K FOR THE YEAR ENDED JUNE 30, 2011, "Washington, D.C.: "U.S. Securities and Exchange Commission, File 000-27577, film 111112283, retrieved 2012-03-30 
  3. ^ "The Harris Poll". 
  4. ^ Feltner, Kerry (November 25, 2013). "Nielsen Holdings to acquire Harris Interactive for $116.6 million". Rochester Business Journal. Rochester, New York. Archived from the original on January 9, 2014. Retrieved January 9, 2014. 
  5. ^ a b Harris Interactive, Inc. (2014-02-03), Form 8-K for HARRIS INTERACTIVE INC, "Washington, D.C.: "U.S. Securities and Exchange Commission, File 000-27577, retrieved 2015-02-12 
  6. ^ http://www.theharrispoll.com/
  7. ^ a b c d e f g Harris Interactive| About Us| Our Heritage. Last accessed 2007-03-25.
  8. ^ Zippern, Andrew. "Technology briefing: Research; Harris Buys Yankelovich Unit" in The New York Times, February 15, 2001.
  9. ^ "Harris Interactive Inc - HPOL - Unscheduled Material Events". Retrieved 2004-03-26.
  10. ^ "Harris Interactive Inc - HPOL - News". Retrieved 2007-01-22.
  11. ^ a b "Harris Interactive Inc - HPOL - News". Retrieved 2007-01-22.
  12. ^ "HARRIS INTERACTIVE JOINS NIELSEN". Nielson. February 3, 2014. 
  13. ^ "ITWP Acquires Harris Interactive Europe from Nielsen" (PDF). Harris Interactive. London, UK. July 2, 2014. Archived from the original (PDF) on October 31, 2014. 
  14. ^ "Hoovers Company Report". Retrieved July 21, 2012. 

Further reading[edit]

External links[edit]

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