KISS is an "acronym for "Keep it simple, stupid" as a design principle noted by the "U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore "simplicity should be a key goal in "design and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer "Kelly Johnson (1910–1990). The term "KISS principle" was in popular use by 1970. Variations on the phrase include "Keep it Simple, Silly", "keep it short and simple", "keep it simple and straightforward" and "keep it small and simple".
While popular usage has transcribed it for decades as "Keep it simple, stupid", Johnson transcribed it as "Keep it simple stupid" (no comma), and this reading is still used by many authors. There was no implicit meaning that an engineer was stupid; just the opposite.
The principle is best exemplified by the story of Johnson handing a team of design engineers a handful of tools, with the challenge that the jet aircraft they were designing must be repairable by an average mechanic in the field under combat conditions with only these tools. Hence, the "stupid" refers to the relationship between the way things break and the sophistication available to repair them.
The principle most likely finds its origins in similar "minimalist concepts, such as "Occam's razor, "Leonardo da Vinci's "Simplicity is the ultimate sophistication", "Mies Van Der Rohe's ""Less is more", "Bjarne Stroustrup's "Make Simple Tasks Simple!", or "Antoine de Saint Exupéry's "It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away". "Colin Chapman, the founder of "Lotus Cars, urged his designers to "Simplify, then add lightness". "Heath Robinson machines and "Rube Goldberg's machines, intentionally overly-complex solutions to simple tasks or problems, are humorous examples of "non-KISS" solutions. Also Shakespeare's "Brevity is the soul of wit".
A variant used in marketing is "keep it simple and straightforward".
Master animator "Richard Williams explains the KISS principle in his book "The Animator's Survival Kit, and "Disney's Nine Old Men write about it in "Disney Animation: The Illusion of Life, a considerable work of the genre. The problem faced is that inexperienced animators may "over-animate" in their works, that is, a character may move too much and do too much. Williams urges animators to "KISS".