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""Adobe Systems, based in San Jose, California, acquired Scene7 to help boost its overall services strategy.
"Scene7 is an American on-demand "rich media "software company that provides "document hosting and "interactive publishing services such as online catalogs, targeted "email, video, and image management. Several companies, mostly retailers, use the company's services to showcase products on their websites and to allow customers to interact with the products. Scene7's technology allows users to manipulate product images by zooming in and rotating products, simulating the inspection of merchandise in retail stores.

The company, founded as a division of "Autodesk, created a room decoration computer software called Picture This Home in the mid-1990s. The division was sold to "Broderbund in 1998, then spun off as a company called GoodHome.com in June 1999, receiving $30 million in "venture capital. After GoodHome.com failed to become profitable, it was reorganized and renamed Scene7. It formally launched on January 23, 2001 and focused on helping companies prepare interactive advertisements for consumers. Scene7 was acquired by "Adobe Systems on May 31, 2007 for an undisclosed sum.

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""30 St Mary Axe - The Gherkin from Leadenhall St - Nov 2006.jpg
Credit: "David Iliff
"30 St Mary Axe, "London, widely known by the nickname "The Gherkin", and occasionally as a variant on The Swiss Re Tower, after its previous owner and principal occupier. "Swiss Re is the world’s largest "reinsurance company, founded in 1863, the firm now operates in more than 30 countries and is headquartered in "Zurich, "Switzerland.

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