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Rajiv Bajaj (born December 21, 1966) is the Managing Director of "Bajaj Auto since 2005. He introduced the Pulsar range of motorcycles[1] credited with reviving the fortunes of the ailing company benefiting the Indian auto industry.[2][3] "India Today magazine ranked him #42nd in India's 50 Most powerful people of 2017 list.[4]

Early life and education[edit]

Son of "Rahul Bajaj, chairman of the "Bajaj Group, Bajaj completed his schooling from St Ursula High School in Akurdi,Pune. he is a distinction holder in mechanical engineering from the "College of Engineering, Pune and has a master's degree with distinction in manufacturing systems engineering from the "University of Warwick, UK.


1990-93: Officer on Special Duty Introduced `Streamlined Manufacturing Systems (SMS)` to enhance production quality and productivity.

1993-2000: GM(Products) / VP(Products) Redefined the product portfolio and the product development process. Conceived and implemented the Chakan Plant as a live engineering laboratory. Restructured the Supply Chain for superior development capability and greater economies of scale.

2000-2005: President/Jt.Managing Director Realigned marketing and sales while introducing some of the successful new products into selective international markets. Joined the Board of Bajaj Auto on March 5, 2002.

2005 onwards: Managing Director Developed the Corporate theme of Profitable Growth through a cross-functional effort of Winning Products, Satisfied Customers, and Lean Operations.


  1. ^ T. Surendar & Ashish K. Mishra (12 July 2009). "The Comeback Kid". Forbes. Retrieved 26 February 2014. 
  2. ^ Vinod Mahanta & Moinak Mitra (6 December 2013). "How Rajiv Bajaj's mentoring relationship with Jack Trout changed the way Bajaj Auto is run". The Economic Times. Retrieved 26 February 2014. 
  3. ^ Suveen K. Sinha (29 September 2013). "The Quadricycle Diaries". Business Today. Retrieved 26 February 2014. 
  4. ^ "India's 50 powerful people". "India Today. April 14, 2017. 

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