Copa America

AFTER Lionel Messi captained Argentina to Copa America glory, the first call he made to show off his gold winners medal was to his family.

The 34-year-old video called his wife and children after Argentina's 1-0 win over rivals Brazil in the Copa America final at the Maracana.

img alt="Messi shared his video call via WhatsApp to his social media accounts as part of a paid promotion" height="640" width="960" data-src="https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg" data-credit="GETTY IMAGES" data-sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, 620px" data-img="https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?strip=all&w=960" data-srcset="https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=335 335w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=480 480w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=620 620w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=670 670w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=960 960w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=1240 1240w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=1005 1005w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=1440 1440w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=1860 1860w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=1340 1340w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=1920 1920w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074284.jpg?w=2480 2480w" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201.5%201%22%3E%3C/svg%3E"">Messi shared his video call via WhatsApp to his social media accounts as part of a paid promotion3
Messi shared his video call via WhatsApp to his social media accounts as part of a paid promotionCredit: GETTY IMAGES
img alt="Messi shows off his gold winners medal to his family" height="640" width="960" data-src="https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg" data-credit="GETTY IMAGES" data-sizes="(max-width: 375px) 335px, (max-width: 520px) 480px, 620px" data-img="https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?strip=all&w=960" data-srcset="https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=335 335w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=480 480w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=620 620w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=670 670w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=960 960w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=1240 1240w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=1005 1005w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=1440 1440w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=1860 1860w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=1340 1340w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=1920 1920w, https://www.thesun.co.uk/wp-content/uploads/2021/07/GettyImages-1328074282.jpg?w=2480 2480w" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201.5%201%22%3E%3C/svg%3E"">Messi shows off his gold winners medal to his family3
Messi shows off his gold winners medal to his familyCredit: GETTY IMAGES

And as part of a paid promotion with WhatsApp, Messi shared the heartwarming exchange with his family on his social media platforms.

Messi captioned the post on Instagram: "What a special moment!

"This was just after the final when I was celebrating the Copa America win with my family in a WhatsApp video call."

The post has received an eye watering 16.8million views.

And although the amount Messi earned from the promotion is unclear at this point, the football star reportedly earns £631,000 per Instagram post.

Football fans have picked up on Messi's recent activity on social media platforms.

And believe the star has stepped up his social media game.

One fan on Twitter said: "From showing off Antonella a little too closely yesterday to doing a sponsored post promoting WhatsApp today, Messi's Instagram game seems to be picking up."

Whilst another suggested the star is trying to make up money elsewhere as he's reportedly set to take 50 per cent wage cut to stay at Barcelona.

One Twitter user said: "Doing paid promos to make up for the wage cut. True club legend in my books."

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Source : https://www.the-sun.com/sport/premier-league/3374146/lionel-messi-whatsapp-call-wife-paid-partnership/

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